Data privacy policy

Vogelsang GmbH & Co. KG is glad for your visit to this website as well as for your interest in our company and our products.
The protection of personal data is an important concern of Vogelsang GmbH & Co. KG. These data protection provisions describe data processing on our website, as well as in connection with the use of our Newsletter and social media activities.

Provider and responsible body within the meaning of the German Data Protection Act
Vogelsang GmbH & Co. KG
Harald Vogelsang, Hugo Vogelsang, Michael Brinkmann
Holthöge 10–14
49632 Essen/Oldb.
Tel.: +49 54 34 83 0
Email: contact@vogelsang.info

Data Protection Officer
Martin Orlowski
EDV-Service Orlowski
Am Hellebach 5,
38312 Börßum
Telephone: +49 53 34 95 81 15
Fax: +49 53 34 95 81 17
Email: martin@orlowski-edv.de

Last updated: 05/10/2023

1. General information

a) Scope of applicability
As a user, along with this Data Protection Policy, you receive information about the type, scope as well as the purpose for which the responsible provider (hereinafter “Vogelsang” or “we”) collects and uses your data.
The lawful framework for data protection is laid by the German Federal Data Protection Act (BDSG), § 13 of the German Telemedia Act (TMG) as well as the General Data Protection Regulation (GDPR).

a) Personal data
Personal data is all information regarding a specific or ascertainable natural person. Vogelsang GmbH & Co. KG adheres to the principle of data avoidance. Collection of personal data is avoided to the extent possible.
The storing of personal data proceeds according to the principles of data avoidance and data economy and occurs only as long as is necessary or prescribed by the legislator (statutory retention period). If the purpose for which the information was collected no longer applies or when the retention period ends, we block or delete the data.

b) Right to information
Upon written request, Vogelsang will inform you of the data stored in connection with your person.

c) Right to correction, deletion and blocking of data
You have the right at any time to have incorrect personal data corrected, deleted or blocked, upon filing an application. The exercise of this right is free of charge and can be applied for in a straightforward manner by using the contact form or via email to [email protected].

e) Revocation
Furthermore you can revoke your consent for any future collection, processing and use of your personal data. The personal data will be deleted when you revoke the consent for storage or when the storage is impermissible for other statutory reasons. Data that is required for settlement and accounting purposes or is subject to the statutory retention obligation is unaffected thereby.

f) Contact
To contact someone with regard to data protection, users can use the general contact information provided in the imprint or use the contact form.

g) Use of personal data and earmarking for a purpose
Vogelsang or a service provider company engaged by Vogelsang uses your personal data for the purposes of technical administration of the website, customer management, surveys and for your queries to us, only within the respective necessary scope or in accordance with the purposes of processing listed at the corresponding places on our website. Our employees and the service provider companies engaged by Vogelsang are obligated to confidentiality and compliance with the provisions of the Federal Data Protection Act (BDSG).
Moreover, all necessary technical and organizational measures to comply with data protection are ensured.

h) Security
Vogelsang implements security measures to protect your data that is administered by us against manipulation, loss, destruction or access by unauthorized persons or unauthorized disclosure. Our security measures are constantly improved in line with technological development.

i) Advertising
When you give us personal data, we use it to inform you about our products and services and where applicable, to request your feedback in that regard, provided you have given us your express consent to use your personal data for advertising purposes. If you have given your consent for such a usage, but do not wish to receive any advertising from Vogelsang in the future, you can rescind your consent for the future at any time. Your data will then be deleted accordingly; or blocked, if still required for settlement and accounting purposes.

Further links:
Contact email address: contact@vogelsang.info
Contact form: https://www.vogelsang.info/en-au/contact/general-request/
Imprint: https://www.vogelsang.info/en-au/imprint/

2. Use of our website

a) Saving of IP addresses
To improve the design and functionality of our website, data is saved about every instance of website access and about usage behavior, including the IP address. For every instance of access to our website, the IP address is anonymized (i.e. the last 8 bits are deleted) and saved along with the date and time. This data is only evaluated for statistical purposes and is not brought into connection with the personal data of the users.

b) Suggested language version
Once you have accepted the relevant cookie, we can suggest an appropriate language version for you based on your browser language, if available, and forward you accordingly. The information regarding the detected language version will also be saved along with the information about where the user was forwarded.

c) Integration of third-party services and content
Aside from the providers Cookiebot (3 a)), Google (4), Siteimprove (5), Pardot/Salesforce (6) and Multiview (7), our online presence comprises content, services and products of other providers, such as the external programming code jQuery by the jQuery Foundation, jquery.org. So that this data can be accessed and displayed in the user's browser, it is absolutely necessary to transmit the IP address. The providers (hereinafter “third-party providers”) therefore also see the IP address of the respective user.
Even if we strive exclusively to use third-party providers that require the IP address to deliver content, we have no influence over whether the IP address may potentially be stored. If it is, this procedure serves statistical purposes, among others. If we learn that the IP address is being saved, we inform our users thereof.

d) Contact form
When you contact us via one of our online forms, via email or other contact methods (e.g. registration), we save the information you voluntarily provide, such as your name, telephone number and email address. We use it to respond to your inquiry or to send you specific information.
We only do so for as long as we have the consent you granted for the specific purpose or we are entitled to process or use it due to a statutory regulation. On the server side, the data, including any attachments, are automatically deleted one month after your inquiry.

e) Online applications
With regard to your online applications via our Softgarden tool, please observe the following data privacy policy: https://vogelsang.softgarden.io/de/data-security

f) Social media services - Sharing buttons
We use the “Shariff” plugin, which is secure from a data security perspective. The “Shariff” extension from the specialists at computer magazine c’t enables greater privacy on the Internet and replaces the usual “share” buttons of the social networks.

For further information:
https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

g) Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address

This data is not merged with other data sources. This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

3. Cookies on our website

We use cookies to ensure smooth provision of our website. Cookies are small text files that are saved on your respective end device, such as a PC, tablet or smartphone and which are used by websites to streamline the user’s experience.

a) Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document the former in a data protection compliant manner. The party offering this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany, website: https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).
Whenever you visit our website, the following personal data will be transferred to Usercentrics:

Your declaration(s) of consent or your revocation of your declaration(s) of consent
Your IP address
Information about your browser
Information about your device
The date and time you visited our website

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods. Usercentrics uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use of specific technologies is Art. 6(1)(c) GDPR.

Data processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.

b) Cookie consent management with Cookiebot
When you first access our website, a cookie consent banner from Cookiebot (Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, tel.: + 45 50 333 777, email: [email protected], company register no.: DK34624607) is displayed, which informs you of technically necessary, as well as other types of cookies on our website.
Technically necessary cookies are used to provide the website and therefore fall within the legitimate interest per Art. (6)1 GDPR.
You can individually activate the other cookies in the banner, such as those for preferences and statistics. Unless we have your express, active consent, these cookies remain deactivated.
A current list of all cookies, including a short description of what they are used for as well as the period for which they are saved and further links can be found here: https://www.vogelsang.info/en-au/cookie-declaration/
You’ll also find the documentation of your consent here.
If you want to change your settings, please click on “Change your consent”. The cookie banner opens again so that you can change your settings as desired. Alternatively, you can come to us with the ID on our cookie report and we will delete the data accordingly.
You can continue to adjust the cookies settings in your browser. Please note that complete deactivation of cookies can have effects on the functionality of our website.

b) Additional cookies
Aside from the services Google Analytics and Google Maps (4) that are mentioned separately, as well as the above-mentioned IP and browser language detection (2 a,b), other cookies are necessary for technical functions. These include standard functions for the use of a website (e.g. the script language PHP) or of our content management system TYPO3 (e.g. for viewing in the browser).
Furthermore, we use the provider Cloudflare for rapid provision of our website worldwide. Here you are detected as an individual, yet anonymous, user so that you can adjust and save your security settings, such as the acceptance of cookies, at an individual level.

Further links:
Cloudflare Cookie Policy: https://www.cloudflare.com/en-au/privacypolicy/
More information about the Cloudflare cookie: https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do

4. Google Services

a) Google Analytics
This website uses Google Analytics, a web analytics service of Google LLC (“Google”) with headquarters at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. When it comes to questions about the GDPR, data protection, as well as some selected services, Google Ireland Limited with headquarters at Gordon House Barrow St, Dublin 4, Ireland, is responsible. We have concluded a contract with Google for contract data processing that guarantees that your data will be processed according to the statutory provisions.
The cookie placed by Google created information about your use of this website after your consent was given. This data is usually sent to a Google server in the USA and saved there.
Please note that Google Analytics on this website has been expanded to include the code "gat._anonymizeIp();" in order to ensure the anonymized collection of IP addresses ("IP masking"). In this case, however, your IP address will be abbreviated by Google beforehand within Member States of the European Union or in other contracting states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address sent to a Google server in the USA before being abbreviated there.
On behalf of Vogelsang, Google uses this information to evaluate your usage of this website, to compile reports on website activities and to provide other services to Vogelsang in connection with the website use and Internet use. The IP address provided by your browser within the framework of Google Analytics is not brought into connection with other Google data.
Aside from settings you can adjust on our cookie banner or your own browser settings, you can prevent the data collected by the cookie related to your usage of the website (incl. your IP address) being sent to Google as well as prevent the processing of this data by Google by following the Google Opt-Out link listed below, then downloading and installing the available browser plugin. This implements an opt-out cookie, which prevents your data from being collected during use of this website in the future.

b) Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible. Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission.

Details can be found here: policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/

c) Additional Google Services in use
In addition to the services mentioned under 4, our Internet presence uses additional services such as Google Maps, Google Tag Manager, Google Data Studio, YouTube as well as Google Web Fonts. Here as well, no data is collected that could allow for identification of the specific person; rather the data is only collected in anonymized form in order to better design our website for you.
For more details about the individual services or to opt-out of the services so that your anonymized data is no longer collected (opt-out function), please follow the following links.

d) Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate a certain advertising target groups to you and to subsequently display matching online offers to you when you visit other online offers (remarketing or retargeting). Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the marketing of the operator’s products that is as effective as possible. If a respective declaration of consent was requested, processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time.

For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.

Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we use, among other things, the Google Remarketing customer reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and are logged into their Google accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search engine) are displayed for them to view.

e) Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited 8 / 11 (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.

We use Google Conversion Tracking on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the analysis of the user patterns with the aim of optimizing both, the operator’s web presentation and advertising. If a respective declaration of consent was requested (e.g., concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time.
For more information about Google Conversion Tracking, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en

f) Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway. Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of Art. 6(1)(a) GDPR. Any such consent may be revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: policies.google.com/privacy and policies.google.com/terms.

Further links and opt-out methods for Google Services:
Opt-Out of Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en-gb
Opt-Out of Google Services: https://www.google.com/settings/ads?hl=en-gb
Google Privacy Policy: https://policies.google.com/privacy?hl=en-gb
Google Terms and Conditions: https://marketingplatform.google.com/about/analytics/terms/gb/
Google Tag Manager Use Policy: https://marketingplatform.google.com/intl/en-gb/about/analytics/tag-manager/use-policy/
Google Data Studio Use Policy: https://support.google.com/datastudio/answer/7019158?hl=en-gb
YouTube Terms and Conditions: https://www.youtube.com/t/terms
Google WebFonts FAQ: https://developers.google.com/fonts/faq?hl=en-gb

5. MATOMO (FORMERLY CALLED PIWIK)

This website uses the open-source web analysis service Matomo. Matomo uses technologies that make it possible to recognize the user across multiple pages with the aim of analyzing the user patterns (e.g. cookies or device fingerprinting). The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized. Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.). The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.

IP anonymization
For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.

Hosting
We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.

6. Pardot/Salesforce

Pardot is the maker of a web marketing automation suite. We use Pardot’s suite to gather information about visitors to our website. Personal information is stored in Pardot/Salesforce if our visitors complete a form for example for registration to events, contact/request forms or for subscription to our email communications or otherwise “opts-in” to engage with us in a sales and marketing capacity. Non-personal information such as IP address, operating system, web browser, and pages visited is gathered by Pardot.
Pardot cookies don’t store personally identifying information, only a unique identifier.
Visitors receive a message that asks them to opt in on their first visit. The message doesn’t appear again unless they clear their cookies. If a prospect opt out of tracking, Pardot treats them as if their cookies are disabled. Email link clicks and form submissions still appear in their activity history, but their page views and form views don’t.
We collect your data so that we can communicate with you in an accurate and appropriate way, whatever your relationship to Vogelsang: that is our legitimate interest in processing your data.
We will only hold on to personal data for as long as we need it for the purpose it was collected or for as long as we are legally required to do so.
We have put in place appropriate technical and organizational precautions to prevent the loss, misuse, access to or alteration of your personal information in an unauthorized way.
Additional information pertaining to Pardot/Salesforces’ policies can be read via the link below.

Additional information:
Pardot/Salesforces’ policies: https://www.salesforce.com/eu/company/privacy/

7. MultiView

This site utilities a MultiView Tracking code which is used to track web page views and other on-site interactions in support of marketing and digital advertising activity.
MultiView is based in the United States, and personal data collected by MultiView worldwide (including within the EU and Switzerland) may be transferred to the United States for processing. MultiView complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States. MultiView has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.
This system uses technical and behavioral information gathered from the cookies and other technologies to optimize the consumers “experience.” In some cases, cookies are used to prevent you from seeing unnecessary advertisements, needing to log in more than is necessary for security, and remembering your saved preferences. Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers.
The technical and behavioral information gathered from our cookies and other technologies automatically build anonymous behavioral profiles. These profiles do not identify you personally but allow the system to deliver advertisements that are more likely to be interesting or relevant to you (interest-based advertisements) on behalf of our customers. We may share technical and behavioral information and behavior profiles with our customers as part of working with them to determine what kinds of interest-based advertising to place, and where.
Disabling cookies on your device or browser may limit or prevent our building of behavioral profiles from your activities in the such device or browser.

8. Matterport

Our website uses services of Matterport Inc, 352 E. Java Dr. Sunnyvale, CA 94089, USA. When you visit a page equipped with a virtual tour, a connection is established to Matterport's servers in the USA. Among other things, your IP address, browser version and displaying device, origin and destination URL and the ID of the respective 3D tour are transmitted to the Matterport servers in the USA. Furthermore, usage data such as frequency, duration and patterns of use of Matterport services are transmitted. We have no influence on data that is transmitted and tracked on the pages of the present tool provider (e.g. tracking data in case of activated cookies). Such a case exists in the integration of the virtual tour via iFrame, as the application is provided outside the Vogelsang website. Matterport is used in the interest of an appealing online presentation of our products and solutions. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If you use this function, then you accept this under the terms of the Matterport.com privacy policy: https://matterport.com/privacy-policy

9. Newsletter

a) Subscribe and unsubscribe
On our website, we offer the option of subscribing to our newsletter. After subscribing, we will inform you on a regular basis of current news relating to our offerings. A valid email address is required to subscribe to the newsletter. To verify the email address, you will first receive a subscription email that you have to confirm by following a link (double opt-in). When you subscribe to the newsletter on our website, we process personal data such as your email address, your salutation, your name and your language preference on the basis of the consent granted by you. The processing is based on the lawful foundation of Art. 6(1)(a) GDPR. You can revoke the consent given at any time, effective from the time of revocation, such as via the “unsubscribe” link in the newsletter, by sending an email to [email protected] or by letter to the address specified in the imprint. The legality of data processing procedures that have already occurred remains unaffected by the revocation. With a subscription to the newsletter, we also save the IP address as well as the date and time of subscription. It is necessary to process these data in order to demonstrate that consent was granted. The lawful basis derives from our legal obligation to document your consent (Art. (6)(1)(c) in conjunction with Art. 7(1) GDPR).

b) Newsletter analysis
We anonymously analyze the reading behavior and opening rates of our newsletter. To this end, usage data that we collate with your email address or your IP address is collected and processed by us. The lawful basis of this tracking is your consent pursuant to Art. 6(1)(a) GDPR.

c) Tracking
If you have given consent for tracking, we collect usage data and user behavior in a personal manner in order to send you information tailored to your interests. As recipient, you have the option to revoke your consent, which you can do by contacting one of the contact channels mentioned above or by sending an email via the “Change profile” link in the newsletter to [email protected] or sending a letter to the address specified in the imprint.

Further links:
Contact email: contact@vogelsang.info
Imprint: https://www.vogelsang.info/en-ie/imprint/

10. Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereafter Hubspot CRM).
Hubspot CRM enables us, among other things, to manage existing and potential customers and customer contacts, to communicate with you and to plan and execute marketing activities in line with your interests. Hubspot CRM enables us to capture, sort and analyze customer interactions via email, social media, or phone across multiple channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or marketing measures (e.g., newsletter mailings). Hubspot CRM also enables us to collect and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent may be revoked at any time.

For details, please refer to Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.
Data transmission to the US is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield..

Contract data processing agreement
We have concluded an order processing contract with Hubspot CRM. This is a contract that is required by data protection law and ensures that Hubspot CRM processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

11. Facebook Pixel

To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
According to Facebook’s statement the collected data will be transferred to the USA and other third-party countries too. This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in effective advertising campaigns, which also include social media. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission.
Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can 9 / 11 assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under www.facebook.com/ads/preferences/. To do this, you first have to log into Facebook.
If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

12. Microsoft Bing Ads

We use Conversion Tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, on our pages. Microsoft Bing Ads stores a cookie on your computer as soon as you access our website via a Bing ad. Bing and also Vogelsang can thus see that you have clicked on this ad, accessed our website and reached a landing page. We are only informed about the total number of users who have clicked on an ad and if they are redirected to a special target page (conversion page). No personal data of the user will be passed on.
If you do not want information about your user behavior to be used as described above, you can refuse the use of cookies. This can be done, for example, via the browser settings, where you deactivate the general setting of cookies. In addition, you can disable the collection of data by cookies by submitting your objection under the following link: https://account.microsoft.com/privacy/ad-settings/signedout?lang=de-DE

You can find more information about privacy at Microsoft Bing Ads here: https://privacy.microsoft.com/de-de/privacystatement

Bing Universal Event Tracking
Data is collected and also stored on our sites with the Bing Ads technology. The data is used to build usage profiles. This is done with the use of pseudonyms. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. It allows us to track your activities on our site, if you have reached our site over Bing Ads. If they have reached one of our pages via such an ad, a cookie is set. A UET tag is installed on our website hereto. It is a code that in connection with the cookie, stores non-personal data about the use of our website. This includes the time spent on the page and which parts of the page are viewed. Personal data about you is not collected.
The information obtained is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data of your website usage that is collected and processed by the cookie, by disabling the cookie.
Microsoft can additionally record your user behavior through so-called Cross-Device-Tracking, across numerous electronic end devices and therefore has the possibility to display personalized advertising on Microsoft websites and in apps. You can disable this setting at http://choice.microsoft.com/de-de/opt-out.

You can find more information about the analytic services of Bing, on the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2).

You can find more information about data protection at Microsoft and Bing in Microsoft's privacy policy ( https://privacy.microsoft.com/de-de/privacystatement).

13. Change of our Data Privacy Policy

To ensure that our Data Privacy Policy also meets the current statutory requirements, we reserve the right to make changes at any time. This also applies in the event that the Data Privacy Policy must be amended due to new or revised offerings, for example new services. The new Data Privacy Policy then applies to your next visit to our site.